SWOT analysis

This is a simple technique for identifying the various aspects of a proposed course of action. It analyses the strengths, weaknesses, opportunities and threats inherent in the course action.

A flipchart page can be divided into 4 quadrants. Each is labelled as follows:

 

Strengths

 

 

 

Weaknesses

 

 

 

Opportunities

 

 

 

Threats

 

 

 

 

The problem holder can then be helped to identify the aspects under each of the headings.

Alternatively, the group can brainstorm within each category.

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